Description
Distil Your World: Paris follows The Macallan Master Whisky Maker Kirsteen Campbell and Joan Roca from El Celler de Can Roca on a journey through the capital of gastronomy. From the birthplace of the modern restaurant to the enduring legacy of haute cuisine, the project translates the spirit of Paris into an exceptional single malt and a refined culinary narrative rooted in “l’art de la table”.
A portrait of Parisian craft
We created a documentary and a series of cinematic capsules featuring iconic figures such as Anne-Sophie Pic, Apollonia Poilâne, StudioCé, and Jérôme Dumant. Each story reveals a different facet of Parisian culture, from the precision of haute cuisine to the artistry of breadmaking and the emotional language of the table, shaping a rich and contemporary vision of French hospitality.
Campaign: Distil Your World
Client: The Macallan
Category: Feature-length documentariesSocial media assets
Client: The Macallan
Category: Feature-length documentariesSocial media assets
l’art de la table” in every film
From long-form documentary to dynamic short-form storytelling, we developed a visual universe where every detail matters. Through elegant compositions, texture-driven imagery, and a refined cinematic pace, the work captures the harmony of provenance, preparation, and presentation, transforming Paris into a sensorial experience that celebrates the art of dining.
The world built on screen extended into every touchpoint of the campaign, through bespoke packaging design, original illustrations, and photography that carried the same visual language across the full body of work.
