Chef's Diaries: Scotland
Description
The Macallan together with the Roca brothers embarked on a new challenge: exploring Scotland, a country with a huge amount to offer food-wise that is little known or explored – a country of great untapped cuisine. Their idea was to invite people during this exploratory to discover this new land and its food.
Campaign: Chef's Diaries
Client: The Macallan
Category: Feature-length documentariesSocial media assets
Client: The Macallan
Category: Feature-length documentariesSocial media assets
available at
THE DISCOVERY
OF A HIDDEN GASTRONOMY
On a journey of over 1,400 miles around Scotland, the Roca brothers invite us to rediscover this land and its food, culminating in the creation of a tribute menu. A wealth of content about this year-long exploratory journey was created, including digital capsules; “Chef’s Diaries: Scotland” – a feature-length documentary to be screened at international festivals; a travel book with recipes; a Scotland-inspired special menu served at the opening of The Macallan’s new distillery; pairings with The Macallan, and much, much more to expand this huge project that was launched globally.
