The Macallan Classic Cut 2023 is a journey into a world of flavour, where the essence of fresh pear and almond biscotti takes centre stage. We blend live-action shooting with CGI techniques to craft a fantasy world, creating a mesmerising catwalk experience. Here, vibrant fabrics and colour choices mirror the freshness of the unique pear tasting note, while the flowing texture of a golden gown symbolises the almond biscotti flavour profile, unveiled with just ‘one cut’ of water.

We realistically recreate water and vapours and combine them with a visually innovative approach to convey the elegance, magic and fantastical flavours embodied in the Classic Cut Collection.

In designing this commercial campaign, we crafted several pieces to accompany and enrich the narrative journey: one 30” campaign film (16:9, 9:16, 4:5), one 15” cutdown (9:16, 4:5), and one 6” cutdown (9:16, 4:5).