Classic Cut
2024
Description
The Macallan Classic Cut 2023 invites you on an evocative journey through a tapestry of flavours, with rich vanilla and marzipan in the spotlight. We blend live-action cinematography with CGI wizardry to construct a fantasy realm, bringing an enchanting catwalk spectacle to life. The character changes her outfit of vivid fabrics made from tones that echo the refreshing citrus notes and the elegance of sweet oak. All is magically revealed with just a single cut of water.
Using meticulously rendered water and vapour effects, we achieve a balance of realism and visual poetry, evoking the sophistication and unique flavour experience of the Classic Cut Collection.
Assets
For this campaign we designed an array of supporting pieces: one 30” campaign film (16:9, 9:16, 4:5), one 15” cutdown (9:16, 4:5), and one 6” cutdown (9:16, 4:5).