In Collaboration With
David Carson
ARTIST
Description
In this episode we present The Macallan’s commitment to natural colour. The Colour Collection embodies an exquisite spectrum of hues, crafted over years of maturation in sherry-seasoned oak casks from Jerez. At the core of this collection is David Carson, the visionary designer known for revolutionising graphic design, who brings his iconic aesthetic to this collaboration.
This dynamic and intimate film reveals how Carson captures the essence of Jerez with every brushstroke, channelling its vibrant colours and textures into a truly unique artistic expression. The episode offers an intimate look at Carson’s process and the extraordinary collaboration between The Macallan and this design legend. It is a journey that blends tradition and modernity.
Campaign: In Collaboration With
Client: The Macallan
Category: Short documentariesSocial media assets
Client: The Macallan
Category: Short documentariesSocial media assets
Assets
We crafted one main film and 30”, 15” and 6” cutdowns in addition to two capsules with distinct messaging and a welcome video inviting viewers to discover the collection.
