Distil Your World
In their quest to distil the essence of the iconic city, Polly Logan, The Macallan Whisky Maker, and Joan Roca, one third of the award-winning Roca brothers, immersed themselves in New York, taking in the sights and meeting the people who embody the creative, eclectic and artistic nature of the city.
The Roca brothers created a unique Distil Your World New York menu that takes diners on a journey of New York, drawing inspiration from the city’s creativity and love for diverse ingredients.
Client: The Macallan
Category: Feature-length documentariesSocial media assets
The pack comes alive street by street in this video, with the unstoppable NYC creativity represented by the The Macallan whisky gradually filling the city.
It is an infinite spectrum of personalities, attitudes, dreams and ideas in which the whisky drives the city’s creative beat. Our experts in 3D liquid generation devised a full CGI film featuring music composed exclusively for the edit.