In Collaboration With
Grupo Estevez
Jerez Winery
Description
Grupo Estevez is one of the oldest sherry houses in Jerez. It remains a family-owned business that has retained its original values.
We have crafted a captivating episode in which world-renowned photographer Steve McCurry ventures into the heart of this tradition to witness the vendimia — the critical grape-harvesting that marks the beginning of extraordinary wine creation. A unique perspective unfolds through McCurry’s lens, blending the realms of photography and winemaking into a narrative as rich and complex as the sherry itself.
We worked alongside the winery’s oenologist and key brand figures to unveil a story that reveals the depth of passion and craftsmanship in every bottle. Join us on this unparalleled journey into the essence of Grupo Estevez, exploring the passion, tradition and art of winemaking.
Client: The Macallan
Category: Short documentariesSocial media assets
A rich social media content plan
To showcase every detail, we expanded the content by creating video capsules for every social media piece needed: one long film (16:9, 9:16, 4:5), one 30” cutdown (9:16, 4:5), one 15” cutdown (9:16, 4:5) and one 6” cutdown (16:9, 9:16, 4:5).