In collaboration with Jing tea, The Macallan presents a limited edition duo, Inspired By Phoenix Honey Orchid Tea and Inspired By Organic Cherrywood Lapsang Tea. Rooted in the shared values of nature, time, and craftsmanship, these expressions explore the deep parallels between whisky and tea, drawing inspiration from rare ingredients and centuries-old traditions to create an evocative tasting experience.
A ritual reimagined
We brought this world to life through a series of beauty-driven animations portraying the tea ceremony. Each film captures the precision, rhythm, and elegance of the ritual, transforming it into a sensorial visual language where liquid, steam, and texture unfold with quiet intensity.
From concept to execution, we crafted a delicate and immersive universe that honours both disciplines. Through refined compositions and meticulous detail, the series translates the artistry of tea ritual and whisky into a contemporary visual experience, intimate, elevated, and designed to resonate across formats.
The Macallan Serves Collection