We launched the collaboration between The Macallan and Bentley Motors, two brands united by their sense of creativity, sustainability and innovation. The first launch was The Macallan Horizon, a whisky pack prototype designed together with Bentley. To present the pack, we created a full CGI video depicting heritage and innovation, where the materials that make up the pack – leather, glass, metal and oak – come together in layers to house the new whisky which flies like a dragon over The Macallan’s lands. 

We launched a campaign comprising a 60” main movie on YouTube, two 15” teaser videos on Instagram, Facebook and Twitter, and a 6” video clip and still images on Instagram and Facebook.