The Macallan x Bentley
Brand
Description
We launched the collaboration between The Macallan and Bentley Motors, two brands united by their sense of creativity, sustainability and innovation. The first launch was The Macallan Horizon, a whisky pack prototype designed together with Bentley. To present the pack, we created a full CGI video depicting heritage and innovation, where the materials that make up the pack – leather, glass, metal and oak – come together in layers to house the new whisky which flies like a dragon over The Macallan’s lands.
We launched a campaign comprising a 60” main movie on YouTube, two 15” teaser videos on Instagram, Facebook and Twitter, and a 6” video clip and still images on Instagram and Facebook.
Campaign: The Macallan x Bentley
Client: The Macallan
Category: Short documentariesSocial media assets
Client: The Macallan
Category: Short documentariesSocial media assets
