In Collaboration with
Cirque du Soleil
Description
In this episode we introduce The Macallan and Cirque du Soleil SPIRIT, an exclusive sensory experience at The Macallan Estate.
The story is a call to reconnect with our natural world and we delve into the complex details of this artistic collaboration between these iconic brands. The episode presents the key characters in this incredible narrative, from The Macallan’s creative team to the Cirque du Soleil’s creative director, makeup artists, costume designers, athletes and acrobats, who come together to craft this unique fairy tale.
With a behind-the-scenes detail-oriented style, we’ve shaped a narrative that shows myriad talented individuals working to create a show that’s larger than life.
Client: The Macallan
Category: Short documentariesSocial media assets
Assets
We developed multiple components to complement and deepen the storytelling experience: five full films (16:9, 9:16), 15” and 6” for each full film (9:16, 4:5, 1:1), one 15” trailer (16:9, 9:16, 4:5), and one ticketholder video (16×9, 9×16).