In Collaboration with
David Carson is an acclaimed contemporary graphic designer and a passionate surfer. His bold technique of collage and art direction has influenced the work of many of today’s graphic designers.
In this chapter he takes us through his life, his love of surf and design, and the shared passion about creativity that shapes his collaboration with The Macallan. We discover the secrets behind the creation of the Number 3 concept, one of The Macallan’s latest limited editions inspired by bold creativity and nature.
A unique collage for a unique whisky
David Carson crafted this pack using his bold technique of collage and art direction to communicate the inspiration and importance of colour for The Macallan. He created a playful and iconic masterpiece for us and the brand.