In Collaboration with
Laura Winningham
City Harvest founder
Description
Laura Winningham is the co-founder and Chief Executive of City Harvest, a London food redistribution charity.
This chapter explains her relationship with The Macallan sharing the same sense of community. The brand is also a donor of City Harvest and we discover the daily work of this charity that collects nutritious surplus food and redistributes it, serving over 80,000 meals for people in need every week in London. This episode presents part of the solution to the problem of food waste and shows Laura’s and The Macallan’s strong commitment to sustainability.
Campaign: In Collaboration with
Client: The Macallan
Category: Short documentariesSocial media assets
Client: The Macallan
Category: Short documentariesSocial media assets
The collaboration content plan
We adapted the content to several pieces to reach a wider audience: one feature-length film and one adaptation, four cutdowns (Instagram 4:5 and 9:16, Facebook 4:5 and Twitter 4:5), and one 2” for Instagram (1:1), plus three pictures.
