In Collaboration with
Painter and illustrator
Javi Aznarez is a renowned painter and illustrator whose talent won him the job of main illustrator for Wes Anderson’s film The French Dispatch. His distinct technique and relationship to colour intimately connects him with the The Macallan’s craft.
This chapter is about his work and the unique collaboration: The Macallan Red Collection. Javi brings to life such key characters in The Macallan’s history as Alexander “the Red” Reid, Allan Shiach and Roderick Kemp in a celebration of the brand’s distinct red hue.
A rich social media content plan
We created a full plan of adaptations for social media comprising: one feature-length film, seven 15” cutdowns (Instagram 4:5 and 9:16, Facebook 4:5, and Twitter 4:5) one 2” for Instagram (9:16), and twenty pictures.