In Collaboration with
Michelle Lucking
Painter
Description
Celebrating the essence of nature, artist Michelle Lucking has masterfully brought the River Spey to life in The Macallan Home Collection, River Spey.
In this episode we showcase how Michelle draws inspiration from the natural beauty of The Macallan Estate. Her artistry captures the very spirit of the River Spey, as a key inspiration and role in the whisky-making process.
We document Michelle’s artistic process, involving meticulous layering techniques. Using naturally pigmented pastels, she applies each layer to create intricate pieces. We present an intimate narrative that mirrors the dedication and time that both Michelle and The Macallan have invested in this unique collaboration between art and whisky.
Campaign: In Collaboration with
Client: The Macallan
Category: Short documentariesSocial media assets
Client: The Macallan
Category: Short documentariesSocial media assets
A rich social media content plan
To elevate the content and cover every detail, we created a consistent plan with: one 90” long film (16:9, 9:16), one 30” cutdown (9:16, 16:09, 4:5, 1920:1080), and three video capsules of 30”, 15” and 6” (9:16, 4:5, 16:09).
