In Collaboration With
Nini Sum
ARTIST
Description
Through Nini Sum’s art we present an episode about New Year – a universal occasion that brings friends and family together and a time of hope for the year ahead.
We craft a visual story that unveils Nini’s art, delving into the deep narrative woven into this collection. Each layer tells a human story that echoes within us, rekindling feelings of calm, hope, and warmth. Featuring meticulously detail of how the pack was created, the episode illustrates the journey home for the New Year.
Campaign: In Collaboration With
Client: The Macallan
Category: Short documentariesSocial media assets
Client: The Macallan
Category: Short documentariesSocial media assets
A rich social media content plan
To highlight every aspect of this distinctive partnership, we broadened the content into one long film (16:9, 9:16), one 30” cutdown (9:16, 4:5, 1:1), one 15” cutdown (9:16, 4:5, 1:1) and one 6” cutdown (9:16, 4:5, 1:1).
