and Nicola Benedetti
The Macallan and renowned classical violinist, Nicola Benedetti have come together to explore a sensorial world, discovering the parallels between sound, aroma, flavour and colour.
Together, we discover the core synergies of a great creation, and how interactions with a work of art in both realms of classical music and the craft of whisky making aren’t so distant from one another.
We highlight Nicola’s ability to identify rare tasting notes such as raisin in a similar way to how she recognises the unveiling of a rare chord during a performance.
At its core, this campaign is rooted by place and heritage, as we shine a light on Nicola’s birthplace and hometown in Scotland.