Continuing the brand’s long-standing partnership with the Roca brothers, it is a collaboration with Jordi Roca to bring the worlds of chocolate and whisky to life. Inspired by Whisky Maker Polly Logan’s visit to Jordi’s famed chocolate factory, Casa Cacao in Girona, this exquisite single malt offers a delightful whisky and chocolate pairing experience.
In homage to its chocolate influence, the innovative release is presented in a unique 100% recyclable gift box made using cacao husks, a natural by-product in the chocolate-making process.
A playful CGI world
To inspire consumers and create a luxurious and playful world of whisky and chocolate, we crafted a full CGI film. Harnessing our team’s CGI skills and filmmaking experience, we developed the scenarios and visual universe to create the experience from scratch. We used 3D renders in all scenes and other special effects to build a whole new world where the only “real” character was Jordi Roca.
Behind the scenes of a new world
We captured all the key moments in our personal visionary adventure. We led and created every aspect of the project, from our first creative idea to the concepts and storyboards, the art direction, costumes, and every crazy detail of this playful visual universe. Happy times and our happy cinema crew brought a new world to life that makes us dream.