Brugal is seeking to enter the super-premium beverage market with its Andrés Brugal rum. To seduce a new luxury target, the brand needs to deliver a strong new narrative to showcase the complexity and sophistication of the mastery behind it, powerfully and clearly.

This commercial allowed us to create a new visual high-end world for the brand in a full CGI narrative that takes us on a journey to excellence: The Maestro’s Way.