Description
Across the span of a year, Joan, Josep and Jordi Roca explored what they saw as a raw diamond in the global gastronomic arena – with a wealth of stories and ingredients waiting to be discovered. Imbued with tradition and legacy alongside myth and mystery, the brothers set out to discover the processes, places and people that make Scotland so unique and its gastronomic force so special.
Going beyond their initial understanding of Scotland’s filling and comforting cuisine, they sought to unearth the precious raw ingredients that are rooted firmly in Scotland’s unique environment and stunning landscape.
Campaign: Distil Your World Series
Client: The Macallan
Category: Short documentariesSocial media assets
Client: The Macallan
Category: Short documentariesSocial media assets
available at
DYW SCOTLAND. ARCHITECTURE
DYW SCOTLAND. GASTRONOMY
With an overarching aim to ‘distil Scotland’, the brothers’ approach was one that embarked with excitement, enthusiasm but most of all respect. They sought to witness and learn from everything they see, experience and document on their journey and use it to inspire their own interpretation of Scotland that pays tribute to the true gems of the Scottish larder.
Classic Cut 2021