Mogwai, a Scottish brand that creates eclectic and moving music, is collaborating with The Macallan on a new song to launch ‘The Reach’ – the oldest whisky ever released by the brand.
In this episode we discover how the group composes the theme that embodies this extraordinary whisky, distilled in 1940. We witness the inspiration behind a unique spirit that was created during the difficult times of World War II, which now stands testament to The Macallan’s enduring history.
Amplifying ‘The Reach’
To amplify the storytelling of ‘The Reach’ launch, we created a 30-second version of the main movie, 4 cut downs lasting 15 and 6 seconds each, as well as stills for The Macallan’s social media channels.