In Collaboration with
In the last 30 years, Steve McCurry has been one of the most iconic contemporary photography. Steve McCurry is internationally renowned for his impactful photography and his spectacular colour treatment. He can capture emotion like no other, transcending the image to create memorable stories.
In this chapter he guides us through his longstanding partnership with The Macallan in various projects, such as the wood story from Spain and the US and the creation of the new distillery, all showcased with exceptional images under the lens of this legendary photographer.
We created a wide range of adaptations to cover the whole project: one feature-length film, four cutdowns + four adaptations (Wetransfer 16:9, YouTube 16:9, Instagram 4:5 and 9:16, Facebook 4:5, and Twitter 4:5).