Time Spirit
Description
Created to celebrate 200 years of The Macallan, the Roca brothers of El Celler de Can Roca crafted an exclusive 16-course menu inspired by the concept of time, a journey from past to future. Rooted in shared values of innovation, craftsmanship, and respect for nature, the experience redefines the connection between whisky and gastronomy through a narrative of precision, creativity, and emotion.
A journey through time
We brought this vision to life through a cinematic film that merges a striking CGI universe with refined tabletop storytelling. Moving seamlessly between past, present, and future, the film transforms each dish into a moment of discovery, where flavour, texture, and imagination evolve into a dynamic and sensorial narrative.
From vision to experience
Alongside the hero film, we captured the live launch at El Celler de Can Roca, where the journey unfolded as an immersive dining experience. From concept to execution, we crafted a cohesive visual world that bridges fiction and reality, translating a historic menu into a contemporary, elevated piece of storytelling.
